The GUTEMARKEN, full-service provider of e-commerce and marketplace connectivity for fashion and lifestyle brands, is aiming for more corporate growth and is bringing Madsen Schulte-Tigges, an experienced e-commerce expert, on board. As Chief Strategy Officer (CSO), he will advise the GUTEMARKEN management on its strategic orientation and drive strategic international partner management ahead. Schulte-Tigges will report directly to Thomas Hoess, CEO of GUTEMARKEN.

GUTEMARKEN is a subsidiary of Fortuneglobe, which pools all the skills that make e-commerce successful for brands. In a newly created position as Chief Strategy Officer (CSO), Schulte-Tigges, 59, will support GUTEMARKEN with sales and strategic partner management and promote the development of the non-fashion sales service provider “THe Commerce”, which is also a subsidiary of Fortuneglobe. Commenting on his new commitment, Schulte-Tigges said: “I am very much looking forward to this task,” adding, “We will jointly win large and internationally operating brands for the company and advance them in their D2C activities in a relevant way with the strong range of services as a 360° service partner for digital sales channels in the background.” Schulte-Tigges was previously managing director and shareholder of LIMAL GmbH, one of the leading international e-commerce D2C sales service providers and fulfilment providers for consumer goods. He is also honorary vice-president of the BVOH Bundesverband Onlinehandel e.V. (Federal Association of Online Trade).

Thomas Hoess, CEO of GUTEMARKEN, affirmed: “We have won over a long-standing e-commerce leader in Madsen Schulte-Tigges, who will actively shape our growth process with a great deal of know-how.”