Reducing commodity risks through overhang marketing

Overhang marketing in e-commerce offers your brand the opportunity to control products and prices in line with your brand values right up to the end customer. GUTEMARKEN creates a co-ordinated overhang strategy with you – beyond your actual target customers and sales markets. Every step is co-ordinated with you. You decide on the assortment, prices and quantities in the sense of your brand. And we ensure that our partners adhere to your specifications.

To do so, GUTEMARKEN uses the entire range of possibilities such as:

• Marketplaces
• Special shops
• Shopping clubs

You also benefit from our international network of reliable, long-standing partners. They know how to market surpluses without losing brand value.