Your 360°
e-commerce plattform

We position and manage your brand on leading European online marketplaces – from A like About You to Z like Zalando and develop your online store. GUTEMARKEN is a co-ordinated IT platform including all e-commerce services. We help you define and establish your e-commerce business using our platform. You decide and we turn your vision into reality online.

Successful with system, experience and passion


We guide you to success with our award-winning, 360° e-commerce platform for fashion and lifestyle brands. The platform is based on decades of experience in fashion, marketing, sales and logistics. We speak the language of retail and make e-commerce simple and understandable for you.

1. Onboarding

Onboarding is the first step towards systematic development. We and your personal Customer Success Manager bring your brand to all the relevant marketplaces with over 700 million potential customers throughout Europe in just eight weeks.

2. E-commerce strategy

Every brand is individual and special. That’s why we develop a customised e-commerce strategy with you. The cornerstones are your brand values, products, customer structure and sales countries. The strategy for your online store and the marketplaces go hand in hand.

3. Value added services

Value added services are strong revenue drivers. In addition to a co-ordinated IT landscape, they use the best e-commerce service providers for marketing, logistics, customer service, data management, and far more, making them key success factors. Playing out the same content on various channels leads to significant cost synergies. The same applies to inventories and capital commitment.

1/5 Marketplaces

Effective positioning on marketplaces

Marketplaces such as Amazon and Otto attract huge numbers of visitors. However, not every marketplace is suitable for every brand. To ensure that you reach your potential customers sustainably, we develop a suitable marketplace strategy and implement it for you – for maximum sales potential without wastage. Marketplaces are very complex and fast-moving. That’s why brands need experts at their side who always have their finger on the pulse. Just like we do.

2/5 Online shop

Your world of brands in the Online shop

Your online shop is the heart of digital brand communication. Fashion and lifestyle brands have special requirements in terms of functionality and design. That’s why we developed the GUTEMARKEN online store – optimised for your needs.

3/5 Value added services

Less complexity through value added services

We have service providers and experts for every e-commerce requirement, enabling you to exploit your sales potential fully. Our service providers and experts always have their finger on the pulse and optimise both your sales and above all your profit.

4/5 Connect Your Store

Increased availability through Connect Your Store

Connect Your Store enables stationary retailers to include their inventory in the online shop. That makes for a multi-channel shop and stimulates demand nationwide, reduces products risk and increases orders in turn.

5/5 Overhang marketing

Reducing commodity risks through overhang marketing

Overhang marketing is an essential part of an e-commerce strategy. We reconcile your brand values with the minimization of markdowns.

Good reasons for GUTEMARKEN

Simple & effective

We give you easy and fast access to all the relevant marketplaces including the right services and experts.

360° E-commerce system

We operate an independent e-commerce platform consisting of IT and service providers with the goal of increasing your sales and minimizing your costs.

E-commerce & fashion-experts

We are more than just an IT service provider. Our experienced e-commerce and fashion experts are on hand for you personally.

Your personal e-commerce manager

We provide an e-commerce manager who builds your brand systematically and co-ordinates the experts and service providers – with you as the decision-maker.

Select references

GUTEMARKEN stands for successful brands in e-commerce. We place great emphasis on working together as partners and at eye level. That’s why we love working with top brands in the fashion and lifestyle sector.

News and co-operations


Together, we do our utmost every day for our customers’ success. Does that appeal to you? We are always looking for experts who are passionate about improving brands and want to join our team. Feel free to contact us – on your own initiative as well.

Do you have any questions or would you like to learn more about working with GUTEMARKEN?

We look forward to hearing or reading from you.


Senior Business
Development Manager

+49 89 143 671 525-35


Business Development

+49 89 143 671 525-45


Head of
Business Development

+49 89 143 671 525-38

Customer service

Christoph-Rapparini-Bogen 25
D-80639 München


+49 89 143 671 52 999