On July 15th the latest collection of the internationally successful Curvy model and presenter Angelina Kirsch appeared under the brand ROCK YOUR CURVES by Angelina K. As an online sales partner, GUTEMARKEN will be responsible for the trouble-free operation of the e-commerce activities of ROCK YOUR CURVES by Angelina K. This includes a specially developed online shop and selected online marketplaces.
Inspired by her work and travels, Angelina Kirsch has designed a fashion line that is fun and surprises with every single piece. The entire collection can be divided into small theme capsules according to colour and style. From romantic looks with playful details to clear casual looks – within the four styling themes of the collection, such as “French Kisses” or “Go Wild”, every Curvy woman will find her favourite pieces. The collection scores with quality and comfort. Optimal fits, flattering cuts and a high standard of workmanship make up the trendy collection pieces. The focus of this first autumn/winter line is on basics such as T-shirts with beautiful details and hip print artwork with modern wordings, classic, double-row blazers with rising lapels, shirt-blouse dresses that are suitable for all occasions, jeans with excellent fit and flounce skirts that add extravagance to every style. The fashion collection captivates with strong colour classics like bright red or pink shades. But also current trend colours such as lime yellow, petrol blue and violet can be found in the designs. From trendy animal prints to all-time favourites such as checks or polka dots – the collection offers a wide range of colours and patterns. ROCK YOUR CURVES by Angelina K. is not meant to hide anything, but to skilfully bring it into focus: “My fashion is meant to show off our curves to best advantage, to caress them without making them invisible. That’s why you won’t find any oversized or overlong styles in my collection.” With the new collection and the launch of the online shop, the fashion brand ROCK YOUR CURVES by Angelina K. is brought to a new level and Angelina Kirsch is also positioned as a designer in the fashion segment. The HW 20/21 collection for oversizes from 44 to 56 consists of 41 articles, which are segmented in a price range from 19,95 to 189,95 Euro and will be available exclusively in the ROCK YOUR CURVES online shop www.rockyourcurves.de from July 15th 2020.
The best possible shopping experience through optimized user experience
Under the direction of a certified user experience designer, the shop was subjected to thorough user tests to create an optimal shopping experience for the customers. With a shop-the-style function, the visitor is able to order outfits that are coordinated with each other, which were put together by Angelina K. true to the motto “Learn to love your curves”. Above all, the use of the latest web technologies, such as the specially developed PHP7-based ICE HAWK Framework, as well as the use of asynchronous JavaScript, enable an undelayed shopping experience with minimal loading times. “The new collection and the launch of the online shop will take the fashion brand ROCK YOUR CURVES by Angelina K. to a new level,” says Hinrich Stürken (General Manager Brand Marketing Miles GmbH). Corina Schuster – Brand Manager Miles is also very satisfied with the cross-functional cooperation with the entire Fortuneglobe Group (GUTE MARKEN, Fortuneglobe and AnalyticaA): “From the conception, design, technical implementation and daily operation: the know-how of the Munich-based company is convincing”.
