Privacy Policy

Responsible Website Owner:


Gute Marken Online GmbH
Christoph-Rapparini-Bogen 25
80639 Munich, Germany
Phone: +49 89 143 67 152-999(hereinafter referred to as „We“)


Represented by:


Thorsten Höllger (Managing Director)


Data Protection Supervisor:


Mr. Gerrit Guggenberger
Phone: +49 89 143 67 152-551
Gute Marken Online GmbH operates under [] (hereinafter referred to as the „Site“) an website and collects personal data. This data protection statement shall advise you to which extent and purposes we collect personal data and which rights you have.


Data subjects’ rights:


It should be noted that the following rights relating to our processing of your personal data can be asserted at any time free of charge:


Right of access Art. 15 GDPR (General Data Protection Regulation)Right to rectification Art. 16 GDPRRight to erasure (‘right to be forgotten’) Art. 17 GDPRRight to restriction of processing Art. 18 GDPRRight to data portability Art. 20 GDPRIn the event that processing is based on safeguarding justified interests: Right to object Art. 21 GDPR


In the event that processing is based on consent: Right to withdraw consent Art. 7 Para. 3 GDPR


Right of complaint:


It should also be noted that you have a right to lodge a complaint with a data protection authority when you believe that processing of your data violates data protection laws. Such complaints can be lodged, e.g., with the following supervisory authority:

Bavarian Data Protection Supervisory Authority
Promenade 606
D-91522 Ansbach, Germany


Collection. processing and use of personal data:


You can visit our site without entering any personal details. We will only store access details without any personal references, such as the name of our Internet service provider, the site from which you visit us, or the name of the requested file. This data is assessed exclusively for the purpose of improving our offers and cannot be traced back to you.


We collect the following data in this process:


  • Browser type
  • Visited sites in our website
  • Operating system
  • Anonymized IP address


Please, note: This data is only stored and used in anonymized/pseudonymized form.This is usually done by using log files and cookies. More detailed information about the use of cookies is given below.
We use this data to safeguard our justified interests


  • that the website can be displayed on your computer,
  • to ensure the functionality of the website,
  • to optimize our website,
  • to ensure the security of our information technology systems.


The legal basis of our data processing is Art. 6 Para. 1 Lit. f GDPR.The data will be erased when it is no longer required to achieve the purpose of its collection. Data that we collect for the purpose of providing the site will be erased when the respective session ends.


Data security


Your personal data is encrypted in the order process 128bit SSL for transmission via the Internet. Credit card details are not stored but acquired directly from our payment service provider and processed. We protect our website and all other systems with technical and organizational measures against loss, destruction, access, manipulation or disclosure of your data by unauthorized persons. Access to your customer account is only possible after input of your personal password. You should always treat your access information confidentially and close the browser window after finalizing communication with us, notably if you use your computer together with third parties.


Use of Google Analytics


This website uses Google Analytics, a web analyzing service of Google Inc. („Google“). Google Analytics uses so-called „Cookies“, these are text files which are saved on your computer and make it possible to analyze your use of the website. The information about your use of the website generated by the cookie is generally transmitted to a server of Google in the USA and stored there. However, if IP anonymization has been activated on this website, your IP address will previously be shortened by Google within the European Union Member States or the other Signatory States of the Agreement on the European Economic Area.Only in exceptional cases will the full IP address be sent to a Google server in the USA and then shortened. Google will use this information on behalf of the operator of this website to analyze your use of the website, to gather reports about the website activities for the website operator and to render further services related to the use of the website and the internet. The IP address transferred from your browser within the framework of Google Analytics will not be merged with other Google data.You can change the settings of your browser software to keep the cookies from being saved. However, we would like to point out that you may then not be able to use all the functions of this website. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: website uses Google Analytics including the „_anonymizelp()‘‘ add-on. The IP addresses are shortened before being further processed; a direct reference to persons can thus be excluded. Hence, any personally identifiable elements in data collected about you are excluded at once and this personal data immediately deleted.We use Google Analytics in order to analyze use of our website and make continual improvements. We use the generated statistics to improve our offer and make it more interesting for you as a user. For exceptional cases where personal data is transmitted to the USA Google has subjected itself to the EU-US Privacy Shield: Legal basis for the use of Google Analytics is Art 6 Para. 1 S. 1 Lit. f GDPR.In addition, this site uses Google Analytics reports in relation to demographic features and interests which save demographic features, such as age and gender, in a cookie. Such data cannot be traced back to a specific person and can be deactivated at any time in the display settings. Further details regarding Google’s terms of service can be found at:


Use of cookies


We use cookies on various pages in order to make visiting our website more attractive and to enable the use of certain functions. These concern small text files that are saved on your computer. Most of the cookies we use will be erased from your hard disk when the browser session ends (so-called session cookies). Other cookies will remain on your computer and help us to recognize your computer when you next visit our website (so-called persistent cookies). These cookies serve to greet you with your user name and save you from re-entering your password for subsequent orders or from filling out forms with your details. You can configure your browser so that you are advised of the setting of cookies and can decide on accepting cookies on a case-by-case basis or refuse to accept cookies in certain cases or generally. Non-acceptance of cookies may impair the functionality of our website.We use cookies in order to safeguard our legitimate interests in improving the user-friendly design of our website and customizing and optimizing our services for you.


Legal basis for this processing is Art. 6 Para. 1 Lit. f GDPR.


Data recipients:


In the provision of our site we cooperate with the following companies to which we make your personal data available or which may be informed about such personal data:


Strato AG
Pascalstraße 10
D-10587 Berlin, Germany


Public authorities which receive data on the basis of legal stipulations (e.g. social insurance providers, fiscal authorities)Transfer of data to third countries:There is no data transferred to countries outside of the European Union and such transfer is not planned.Statutory deadlines for the deletion of data:


  • The legislation has imposed a number of data retention terms and periods, most of which make a retention period of ten (10) years mandatory but may also be shorter. In addition, there may deviations due to statutory or contractual retention periods.
  • The relevant data is routinely deleted upon the expiry of these data retention periods if it is no longer necessary for contractual fulfillment.
  • Any data not affected by the above will be deleted when the when the purpose ceases to apply.


As at: December 2021