Less complexity through value added services

The quality of your data will be higher the more product data you enter. Your offers are listed at the top of the marketplaces. Some of these marketplaces expect a product data quality of at least 95%. That means maintaining at least 95 out of 100 possible attributes imported for the respective category/group. Attributes can be both mandatory and optional.

• Mandatory attributes: Brand name, output size, material, material summary, colour, care instructions and others.

• Optional attributes: Information on waistband details, side lengths, additional (partial) colours and much more.

Competition is fierce. 78% of purchases on marketplaces are made through filters. Your product will not be purchased, if the attributes are not complete and maintained properly. So, attributes are even more important than images.

Most marketplaces offer various ways of crafting your content to improve your product placement:

• Article images: The cover image is the first thing noticed by customers. When it comes to content on the internet, texts and images go hand in hand and the same applies to e-commerce. Make sure the photos of your product look professional. Poor lighting, an untidy background or poor image quality will put users off immediately. Meaningful, professional images, on the other hand, spark interest and create a positive impression. Set yourself apart with fabric cut-outs and videos.

• Article title: The title of the product page is the second thing that potential buyers see. Thus, it plays a major role in the purchase decision: To click or not? A meaningful and appealing headline is a must.

• Product description: Describe your offer precisely – and be creative. Especially in the B2C sector, dry facts are not enough to persuade customers to make a purchase decision. A product text should spark feelings that match the offer.

• Selling points: Most selling platforms allow merchants to present facts about the offered product in keywords. Then, users see quickly whether the merchandise meets their expectations. By providing detailed information on sizes, weight or, for instance, the materials used, you compensate for one disadvantage of online retailing: Unlike on-site sales, customers cannot hold the product in their hands to check it beforehand. Detailed information boosts the feeling that you are not buying a pig in a poke.

• SEO: Generally speaking, online marketplaces work similar to the internet: search engines point users towards the offers. That’s why it’s a good idea to take Search Engine Optimisation (SEO) criteria into account when posting items. After all, you want to appear as high as possible in the search results. Otherwise, users may opt for the competition before they have even seen your offer.

We optimise your performance marketing in both the online shop and on the marketplaces. The reporting for online shops is structured similar to marketplaces, making it easier for you to track your success. We show your sales both before and after returns, which is an essential success factor in performance marketing. We offer a complete service package in online marketing:

• Newsletter
• SEO & SEA
• Social Media Ads
• Affiliate Programme
• Programmatic Pre- und Retargeting
• Shopping portals

We optimise the marketing mix according to your brand, budget and goal on marketplaces:

• Marketplace shop
• Sponsored Product Ads
• Newsletter
• Teaser
• Social
• Display & Retargeting

Your GUTEMARKEN e-commerce team takes care of all your customer service needs so you can focus on your core business.

How do we do that? We integrate all messenger and social media channels into your online shop and operate them for you:

• Messenger: Whatsapp, Viper, Threema, Facebook, Telegram, Line, etc.
• Video calling: Microsoft Teams, Zoom, Facebook, Whatsapp, etc.
• Social Media: Facebook, LinkedIn, Xing, Instagram, etc.

Our customer support is first-class and we answer 97% of all 1st level inquiries. We define answers in advance with you. The process for questions in 2nd and 3rd level support is important within your company. We also define those answers with you.

Our logistics meet all the B2C service level requirements of the international marketplaces. Are you a fast-growing international company? We adapt the logistics concept to your company and its e-commerce strategy. We check returns and process them according to your brand’s specifications, such as:

• Tunnel
• Topping
• Pressing
• Hand ironing
• Odor removal

We also offer you an opportunity to individualise the product’s packaging using, for instance, embroidery or printing. We can change labels or repair buttons and zippers. We operate several  branches in Germany and have a partner network with branches in every European country.